In order for your website to actually be publsihed on the internet, you need a domain name.
Domains are relatively cheap anymore, and can be a vital component of telling surfers what exactly your website is about.
Getting a Domain Name
Buying a domain name is a fairly straightforward process.
Any new website venture online will include a domain name. Sometimes the domain is purchased from a Domain Broker – (someone who specializes in reselling domain names). The majority of the time, however, it will be registered through a Domain Registrar ( GoDaddy.com or Namecheap.com). No matter how it is purchased, in all cases, the domain name (or names) for a website should be carefully considered. The basis of the marketing for the website will be the domain name chosen.
The choice of names for your site is critical to marketing. The most important of those criteria is length and readability. If the domain is too long or too hard to read (for a human), its value is very low. If it cannot be spoken and typed correctly (most of the time), it’s also of low value. A well-thought-out domain name is the first step to a great website.
When choosing and registering a domain name for a new website, there are four basic steps to follow to ensure a great name for your site and putting on the Host.
Step 1: The Domain Name
Choosing a name may be as easy as “your business name dot com” or it may be more difficult (especially if you have a common name for your business). In all cases, your business’ name should be your number one pick for your domain name. If your business name is difficult to spell easily, try to register misspellings of it as well.
There is no charge to check availability of domains, so have fun! But be warned! It’s often addicting coming up with all sorts of different word combinations.
A good method to get a good domain is:
First, make a list of words or short phrases that have something to do with your web site. Six to ten of these is good to start off. Once you have the list, remove all of the ones that have more than twenty characters in them (this keeps them short). Then create new additions to your list by replacing empty spaces with “-” and “_” characters. Finally, compress the spaced words into one word (e.g. “widgets galore” becomes “widgetsgalore”) to add to the list. Now that you have this list, prioritize it by numbering the entries from 1 to 10 (or so). Now see if these domains are available (step 2).
Step 2 – Domain Availability
This step is easy and will take just a few minutes to do. Take your list from Step 1 and begin with #1 on that list. Go to any domain registrar and enter the domains in the order they are numbered on your list. Usually, you can just enter the domain without a suffix (.com, .net, etc.) and find out if any of the variations are available. Most registrars will also produce a list of alternatives you may want to consider as well.
As you proceed through the list, check off any domains that “.com” is available for. Cross out any names on your list that aren’t available. Once you’re finished, you should have a short list of available, good domains for your web site.
Step 3 – Register the Domain
Now that you know what’s available, begin registering those domains! Domain registrars are all over the Web with varying prices and services. A good registrar is worth any extra money that may be spent since a registrar going out of business could easily cause headaches and nightmares for you.
Step 4- Pointing the Domain To Your New Host
Once you have purchased your domain, have your website designed and have chosen a good Host, you will need to make the ISP and your domain communicate with one another.
The Host does’nt ‘read’ the domain simply by it’s name. Inside the administration center where you register your domain, there is a section for MODIFYING THE DNS RECORD.
Here, your host will have provided for you usually two DNS servers to POINT the domain to. They look like this:
Once you have done this, you are all set and ready to upload your webpages!